Our values

LODING is a French company specialized in high-end shoes and clothing for men. Our original concept is based on an identified and particularly competitive price-quality ratio.

Our range of LODING branded products consists of shoes, shirts, ties, belts, and other men's clothing accessories.

LODING wishes to convey through its image a certain idea of transparency vis-à-vis its customers who are ever more loyal to the concept of luxury at an affordable price. All of our prices are set at the fairest price for a quality recognized by the greatest number.



In 1998, the LODING company founded by Mr. Michel Gozlan, creator of the Mario Dessuti brand, opened its first store located at 23, rue de Berri in the 8th arrondissement of Paris on the basis of a single price concept per item.

Since then, the LODING network has grown to include around fifty stores. Our points of sale are among the most prestigious addresses, their refined layout, the quality of service in the shop bring our customers into a universe of serenity and confidence contributing to the brand image of LODING .

The diversity of our products, the quality of our manufacturing, our very competitive prices have forged our reputation and have positioned us for several years as a recognized brand in the footwear and men's clothing market.