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LodinG history


LODING is a company based out of Paris, France that specializes in shoes and high-end clothing for men. Our original concept is based on giving our customers the highest quality at the most competitive price. 

Our range of LODING branded products consists of shoes, shirts, ties, belts and additional accessories, including shoe care. 

LODING aims to provide transparency to its clients and stick to the concept of luxury at an affordable price.

 Michel Gozlan

In 1998, LODING was established by Mr. Michel Gozlan, creator of the store brand Mario Dessuti. He opened the first location at 23, rue de Berri in the 8th district of Paris. 

Since, the LODING network has grown to over 50 stores. We have always believed in providing great customer service in a comfortable yet sophisticated environment. 

The variety of our products, the quality of our manufacturing, and more importantly our competitive prices, have forged our reputation and have made us a reputable brand in the men's shoe and clothing market. 


As the company grew and its success became apparent, Gozlan decided to start franchising in 2007.

By 2013, the brand could be found in the cities of: Paris, Aix-en-Provence, Aulnay-sous-bois (Shopping mall "Parinor"), Avignon, Bayonne, Bordeaux, Boulogne-Billancourt, Bourges, Bratislava (Shopping mall "Cubikon"), Casablanca, Guadeloupe, Lieusaint (Shopping mall "Carré Sénart"), Lille, Lyon, Nice, Paris, Paris La Défense (Shopping mall "Les Quatre temps"), Reims, Rennes, Roissy-en-France (Shopping mall "Aéroville"), Rouen, Saint-Germain-en-Laye, Saint-Malo, Strasbourg, Thiais (Shopping mall "Belle Epine"), Toronto, Toulouse, Tours, Tunis, Varsovie, Versailles and counts around 50 shops network in France and all over the world.





A unique concept, to make luxury accessible. Loding stands today as the only upscale footwear brand that practices a single price concept.

Consumer News - September 2012

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