In 1998, the LODING Company opens its first shop located 23, rue de Berri in the 8th district of Paris on the basis of a concept of single price by article. During year 1999, LODING opens two new Parisian shops, boulevard Raspail and avenue Raymond Poincaré.

Within 10 years, the LODING network counted already 11 shops among which two opened in provinces, in the cities of Nantes and Toulouse.

Our selling points are counted among the most prestigious shops; their sophisticated fitting, the quality of the service in shop brings serenity and trust to our customers, contributing to LODING’s corporate image.

The variety of our products, the quality of our manufacturing, our very competitive prices forged our reputation and place us for several years as a brand recognized on the men’s shoe and clothing market.

LODING’s success urged us to develop the concept into franchise during year 2007.

Today numerous partners chose, successfully, to invest on the reselling of LODING items.

Do not hesitate to ask us our sales brochure allowing you to imagine better a project of LODING reseller.

Magazine Capital n°245 (February 2012)

Franchise magazine.com (2007)