• LODING chooses Tomer Sisley as embassador of its new advertising campaign. The actor of international stature will bring the brand's masculine image, trend.
  • Discover now the 2013-2014 shoe Collection.
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  • LODINGis a French house founded in 1998. It specializes in Goodyear shoes, shirts and 100% cashmere sweaters, as well as other menswear accessories. All items are sold at a controlled price.  
  • We offer a wide range of high quality products at a single price in a luxurious environment. We invite you to enter in the world of distinction and refinement.
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