History


            

 

 



LODING is a French company specialized in the business of shoes and high-end clothing, for men. Our original concept is based on an identified and particularly competitive quality price ratio.

Our range of LODING branded products consists of shoes, shirts, ties, belts, and the other accessories of the men’s clothing.

 

 

 

 

 

Through its image LODING wishes to convey a certain idea of transparency towards its clients always more faithful to the luxury concept with affordable price. All of our prices are fixed to the fairest price for a quality recognized by most people.

 

So in every selling point of our network you will find :

- A single price by article, all the shoes at the single price of 160 euros for the pair, all the shirts at the single price of 50 euros etc…

- A constant price all year long, thus strengthening the idea that the luxury at controlled prices can suffer from no promotion over certain periods of sales or by purchases in quantities.

 

 

 

 

 

 

 

In 1998, the LODING company established by Mr. Michel Gozlan who created the store brand Mario Dessuti opens its first shop located 23, rue de Berri in the 8th district of Paris on the basis of a concept of single price by article.

 

For these 14 years, the LODING network becomes larger counting 60 shops today. Our selling points are counted among the most prestigious shops; their sophisticated fitting, the quality of the service in shop brings serenity and trust to our customers, contributing to LODING’s corporate image.

 

The variety of our products, the quality of our manufacturing, our very competitive prices forged our reputation and place us for several years as a brand recognized on the men’s shoe and clothing market.

 

 

 

 

 

 

 

 





















LODING’s success urged us to develop the concept into franchise during year 2007.

 

In 2012, LODING brand is represented on the cities of Paris, Aix-en-Provence, Amiens, Angers, Annecy, Antony, Aulnay-sous-bois (Shopping mall "Parinor"), Avignon, Bayonne, Blagnac, Bordeaux, Boulogne-Billancourt, Bourges, Bruxelles, Cannes, Casablanca, Chartres, Colmar, Compiègne, Grenoble, Hong-Kong, La Rochelle, Le Mans, Le Touquet Paris-Plage, Levallois-Perret, Lieusaint (Shopping mall "Carré Sénart"), Lille, Lyon, Marseille, Montpellier, Nancy, Nantes, Nice,  Orléans, Paris La Défense (Shopping mall "Les Quatre temps"), Reims, Rennes, Rouen, Rueil-Malmaison, Saint-Germain-en-Laye, Saint-Malo, Seoul, Strasbourg, Toulouse, Tours, Vannes, Varsovie, Versailles, Vincennes and counts a 60 shops network in France and all over the world.

 

 

 

 

 

 

 

 

 

 

 

 

In 2007, LODING was elected network n°1 by "Franchise magazine.com", in terms of development in the category of the rising networks.

 

In 2012,  LODING  was quoted as "One of the most profitable brands to begin" (Capital - French Magazine / No. 245 - February 2012).